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An SEO case study documents how an SEO program changed a site's organic search performance over time. These are 10 real Foundgrove engagements, anonymized by sector, with every figure measured as organic clicks in the client's own Google Search Console — from +64%, +75%, and +93% growth to steady three-figure monthly click volume in competitive niches.

Real client results · Updated July 2026

SEO Case Studies: 10 Real, Anonymized Client Results by Vertical

Ten real engagements across home services, healthcare, B2B, e-commerce, and education — with organic click growth measured in each client's own Search Console.

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Definition

What is an SEO case study?

An SEO case study documents how an SEO program changed a website's organic search performance over time — the starting point, the work done, and the measured result. The SEO case study examples below are 10 real Foundgrove engagements, anonymized by sector, with every figure measured as organic clicks in the client's own Google Search Console.

Overview

What kind of results does Foundgrove get?

Foundgrove grows organic search demand for US service and B2B businesses. The case studies below are real client engagements, measured as organic clicks in each client's own Google Search Console, and anonymized for confidentiality. Some are sharp growth stories (64%, 75%, 93% since signup); others are dependable-volume stories (90 to 117 monthly clicks in competitive niches). Where growth is large but off a small base, we label it honestly as early traction rather than dressing it up.

Three of them mark out the range. Read the hardscaping contractor engagement for what disciplined service-area and location-page execution looks like, the medical aesthetics engagement for treatment- and location-specific demand in a crowded local market, and the B2B services engagement for the slower story of turning an occasional organic footprint into a dependable channel.

Methodology

How are these measured?

Every figure is an organic-click count from the client's own Google Search Console — not a number we generate. Growth "since signup" compares the current window against the baseline captured when the engagement started. Because the data lives in the client's own property, each result is verifiable from their side.

  • Metrics are Google Search Console organic clicks — the client's own data.
  • Clients are anonymized by sector — real results, names withheld on purpose.
  • Small-base growth is labelled as early traction so a large % is never over-read.
  • Task and plan-completion counts describe work we shipped, not client outcomes.

Case studies

Ten real client results

Across home services, healthcare, B2B, e-commerce, and education. If your sector isn't represented, book a free audit and we'll show you how the same approach applies. Browse the industries we serve or jump to the SEO service that fits your business.

Paver & Hardscaping — SEO & Content
Challenge
Like most local contractors, the business was nearly invisible in organic search for high-intent “near me” queries and leaned heavily on word-of-mouth and paid leads. It needed consistent organic visibility for its service-area pages.
Approach
A structured SEO plan focused on the service and location pages a hardscaping contractor converts on — paver patios, retaining walls, driveways and walkways, and outdoor-living spaces, paired with city and “near me” service-area pages — plus technical clean-up and steady content production, executed methodically week over week against the client’s own Google Search Console baseline.
Result
+64% organic clicks
Read the case study
IT Services — SEO & Content
Challenge
Competing in a crowded managed-IT market where established players dominated the search results for commercial-intent keywords, the firm struggled to be found for the services it most wanted to sell.
Approach
A focused SEO program targeting the firm’s core managed-services categories — managed IT and help-desk support, cybersecurity, and cloud and co-managed services — on the commercial-intent pages that attract qualified, sales-ready inquiries, supported by ongoing content and technical optimization with steady weekly output.
Result
+75% organic clicks
Read the case study
Dental Technology — SEO & Content
Challenge
A specialized product company — a manufacturer selling digital dental solutions to dental professionals, not a local “dentist near me” practice — needed to reach clinicians through organic search in a niche, technical vertical where buyers evaluate products and capabilities. That audience is hard to reach and expensive to buy.
Approach
A content-heavy SEO approach with exceptionally high task throughput, sustained over one of the longer-running engagements in the portfolio.
Result
+93% organic clicks
Read the case study
Fragrance & Scent — SEO & Content
Challenge
Building organic discoverability for a consumer brand competing against large e-commerce incumbents that dominate product and category search.
Approach
A sustained SEO and content program targeting the pages fragrance discovery is won on — product/PDP and category/collection pages, a scent-family and notes taxonomy (woody, oud, floral, fresh), and comparison and “smells like” discovery queries.
Result
3.3× organic clicks
Early-stage growth off a smaller starting base — best read as rapid early traction, not a mature traffic figure.
Read the case study
Industrial Equipment — SEO & Website Design
Challenge
A B2B industrial firm with limited organic presence needed both a stronger site foundation and search visibility — the site itself was holding back discoverability.
Approach
A combined website build and SEO program — a rebuilt foundation plus focused search optimization on the pages industrial buyers actually use: product, category, and spec/model pages, a clear quote-request (RFQ) conversion path, and distributor and service-area pages — sustained with very high engagement week over week.
Result
+65% organic clicks
Read the case study
Medical Aesthetics — SEO & Content
Challenge
Standing out in the competitive local aesthetics market, where high-intent patients search for specific treatments and the practices that rank capture the booking.
Approach
A local-SEO and content program targeting the treatment- and location-specific queries that precede a booking — Botox and dermal fillers, laser hair removal, microneedling, and body-contouring treatments — built on dedicated treatment pages and treatment-in-city location pages.
Result
+85% organic clicks
Read the case study
B2B Services — SEO & Content
Challenge
Converting a modest organic footprint into a reliable, growing traffic channel — turning occasional search visibility into a dependable source of demand.
Approach
A structured plan emphasizing consistent content output against the client’s Google Search Console baseline.
Result
90 monthly organic clicks
Read the case study
Behavioral Health — SEO & Content
Challenge
Reaching people searching for care in a sensitive, high-competition healthcare vertical where trust and visibility both have to be earned.
Approach
A sustained SEO program focused on service and location visibility across the levels of care people search for — detox, residential, PHP/IOP, and outpatient — and specific programs and therapies such as DBT and TMS, built on service and service-in-location pages. In a sensitive YMYL vertical where competitors routinely name patients’ treatment centers, describing this client only at sector level is the appropriate, trust-preserving choice.
Result
115 monthly organic clicks
Read the case study
Higher Education — SEO & Website Design
Challenge
Establishing organic authority quickly for a newer education brand that needed to become discoverable before its content library had fully matured.
Approach
A combined website build and SEO program with high content velocity, building out the pages an online-learning brand ranks on — program and degree pages, individual course and certificate pages, and enrollment-intent queries like “online [subject] certificate” — a large plan built to compound as it completes.
Result
117 monthly organic clicks
Read the case study
Home Services — SEO & Content
Challenge
Turning a thin organic presence into a growth channel in a competitive local market where discoverability directly drives booked work.
Approach
A steady SEO and content plan built on the pages that drive booked work in home services — service-area and city “near me” pages, individual per-service pages, and cost/pricing pages for the jobs buyers price-check before calling — with consistent execution and a positive 30-day trend.
Result
+32% organic clicks
Read the case study

By industry

SEO case studies by industry

Jump to the sector closest to yours. Each group maps a real, anonymized study to the vertical it came from — local, SaaS, B2B, dental, med spa, behavioral health, e-commerce, industrial, and higher education — and, where we run a dedicated service page, to the matching industry playbook. Under each result is the single lever that drove it.

Local & home-services SEO

  • Paver & Hardscaping — +64% organic clicks

    What drove this result: Consistent execution across 34 of 37 planned SEO tasks translated into a 64% lift in organic clicks — durable growth built on real search demand, not a figure inflated off a tiny base.

  • Home Services — +32% organic clicks

    What drove this result: A 32% lift in organic clicks, supported by consistent plan execution and real search demand — solid, honestly-framed growth.

More on the playbook behind these wins: local SEO for service businesses.

SaaS & B2B SEO

  • IT Services — +75% organic clicks

    What drove this result: A 75% increase in organic clicks, with traffic still trending up month-over-month — momentum that was still building rather than plateauing.

  • B2B Services — 90 monthly organic clicks

    What drove this result: Consistent SEO execution built a reliable 90-click organic channel with steady month-over-month gains — a credible upward trajectory backed by real volume.

Building the same organic channel for software? See our SaaS SEO service.

Healthcare & behavioral-health SEO

Related service pages: med spa SEO and behavioral-health marketing.

Dental & medical-device SEO

  • Dental Technology — +93% organic clicks

    What drove this result: Nearly a year of consistent SEO investment produced a 93% lift in organic clicks in a highly technical niche — a strong example of compounding SEO returns over time.

Reaching dental professionals through search? See dental SEO.

E-commerce & consumer SEO

  • Fragrance & Scent — 3.3× organic clicks

    What drove this result: Rapid early-stage traction: organic clicks more than tripled within months of launch — honestly framed as early momentum rather than mature scale.

Industrial & higher-education SEO

Side-by-side

How do these results compare?

All ten real case studies side by side. Each row links to the full breakdown, including the challenge, the approach, and how the result was measured.

Foundgrove SEO case studies compared: sector, service, engagement start, and result.
Case studySectorServiceStartedResult
Paver & HardscapingHome services · constructionSEO & ContentNovember 2025+64% organic clicks
IT ServicesB2B · managed technologySEO & ContentDecember 2025+75% organic clicks
Dental TechnologyDental · medical deviceSEO & ContentJune 2025+93% organic clicks
Fragrance & ScentConsumer · e-commerceSEO & ContentOctober 20253.3× organic clicksEarly traction · small base
Industrial EquipmentB2B · industrialSEO & Website DesignMarch 2026+65% organic clicks
Medical AestheticsHealthcare · aestheticsSEO & ContentMay 2026+85% organic clicks
B2B ServicesB2B · professional servicesSEO & ContentDecember 202590 monthly organic clicks
Behavioral HealthHealthcare · behavioral healthSEO & ContentApril 2026115 monthly organic clicks
Higher EducationEducation · online learningSEO & Website DesignJune 2026117 monthly organic clicks
Home ServicesHome services · technology-enabledSEO & ContentMarch 2026+32% organic clicks

All results are organic clicks from each client's own Google Search Console. Clients anonymized for confidentiality.

For buyers

How can these SEO case studies help you choose an agency?

Read them the way a careful buyer would. Find a result in a vertical near yours, confirm every number is tied to a real source — ours are organic clicks pulled from each client's own Google Search Console — and watch how small-base wins are framed. Honest agencies label early traction instead of dressing a big percentage off a tiny base as mature scale. If your exact sector isn't shown, that's a starting question for the free audit, not a dealbreaker.

AI search

Where AI search (GEO & AEO) fits these results

The results above are organic-click outcomes from Google Search Console. As AI search — Google's AI Overviews, ChatGPT, and Perplexity — takes a larger share of discovery, the same foundations that earn those clicks (clear, well-structured, genuinely useful pages) are what make a site quotable to an answer engine. We treat that as method and service, not a separate metric we claim: our AI-search optimization (GEO) and AI SEO work extends the same measurement discipline to how often a brand is surfaced and cited in AI answers.

Credibility

What makes a credible SEO case study?

A credible SEO case study can answer one hard question: where did the number come from? A common objection is that client results can't be shown at all. Ours resolve it by design — every figure on this page is an organic-click count from the client's own Google Search Console, compared against the baseline captured when the engagement began, and published with the client anonymized by sector so the data stays real while the identity stays confidential. That first-party, source-attributable measurement is the difference between a defensible result and a marketing number. You can see the same discipline in how we measure SEO ROI, and put it to work on your own site when you book a free SEO audit. Month-to-month — cancel anytime. No minimum, no lock-in.

Disclosure

Are these representative of typical results?

These are real results, but they are not a promise or a median. Actual results depend on your baseline authority, market competition, content velocity, and your capacity to handle new demand. We'll tell you honestly during the audit whether your vertical and budget are aligned with the kind of progression these case studies show. See our pricing page for budget tiers.

FAQs

Common questions about our case studies

The questions prospects ask before booking. If yours isn't covered, ask us directly on the free strategy call.

What is an SEO case study?

An SEO case study documents how an SEO program changed a website's organic search performance over time — the starting point, the work done, and the measured result. On this page, each SEO case study is a real Foundgrove engagement with results measured as organic clicks in the client's own Google Search Console, anonymized by sector.

How can SEO case studies help you choose an agency?

Case studies show you how an agency works and what its results look like in verticals close to yours — the challenge, the approach, and how the outcome was measured. Look for real, source-attributable numbers (ours come from each client's own Search Console), honest framing of small-base results, and examples in your sector rather than rounded, unverifiable headline claims.

Are these real client case studies?

Yes. Every case study here is a real Foundgrove engagement, and every figure is measured as organic clicks in the client's own Google Search Console. Clients are anonymized — described by sector, not named — so we can share real, defensible results while keeping their identities confidential.

Why are the clients anonymized?

We keep client identities confidential by default. Anonymized, sector-level case studies let us publish real numbers — pulled from each client's own Search Console — without exposing who they are or the specific queries they compete for. The trade-off is that a third party can't independently tie a result to a named business; the data is real, the name is withheld on purpose.

Why do some results lead with a percentage and others with a click count?

Because we frame each result to its real strength rather than forcing one headline format. Where a business grew sharply from a solid base, we lead with the growth percentage. Where the story is dependable volume, we lead with the absolute monthly clicks. Where growth is large but off a small base, we label it as early traction so a big percentage is never mistaken for mature scale.

What does 'organic clicks' mean, and what's a realistic result for me?

Organic clicks are the clicks to a site from Google's organic results, as reported in Google Search Console. A realistic result for your business depends on your starting authority, competition, content velocity, and how much of the plan gets executed — we'll give you an honest range during the free audit, measured against your own baseline.

Want results like these for your business?

Free 10-minute video teardown within 2 business days, plus an optional full written audit — built around the same approach that drove the results above.

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Updated July 2026

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