What are industry-specific SEO services?+
Industry-specific SEO services tailor keyword research, on-page content, schema markup, and compliance to one vertical instead of a generic template. Also called SEO by industry or vertical-specific SEO, the approach reflects that a dental practice, a law firm, and an HVAC company each face different buyer journeys, regulations (HIPAA, bar advertising, FINRA), and search behavior — so the playbook changes with the industry rather than reusing one checklist for every client.
Do you optimize for AI search like ChatGPT and Google AI Overviews?+
Yes. Alongside classic SEO we run generative engine optimization (GEO) and answer engine optimization (AEO) so your pages can surface in Google's AI Overviews, ChatGPT, and Perplexity. That means answer-first passages, clean vertical-correct schema, and definitional blocks AI engines can quote — applied per vertical rather than bolted on afterward.
What's the difference between B2B and B2C SEO?+
B2C service SEO targets fast, local, high-intent searches ("emergency AC repair near me") where a single decision-maker makes the call. B2B SEO addresses longer sales cycles and multi-stakeholder buying committees, so it leans on pillar content, decision-maker keywords, and pipeline measurement rather than call volume. We tune keyword taxonomy and conversion mechanics to whichever buyer type fits your industry.
Why does Foundgrove specialize by industry?+
Industry specialization compounds — each engagement in a vertical makes the next one there faster, sharper, and cheaper to deliver, because the keyword maps and playbooks carry over. Generalist agencies often start each project from scratch, so they rarely match the keyword research depth, regulatory awareness (HIPAA, bar rules, FINRA), or platform tuning (LSA categories, Google Business Profile attributes) that a specialist brings on day one.
What if my industry isn't listed on this page?+
We can take on adjacent niches before formalizing them. If your industry isn't listed but is a US-based service business, book a strategy call — we'll tell you honestly whether we have transferable playbook depth or whether you'd be better served by a different specialist. We don't take engagements where we lack transferable playbook depth.
How do you build proof in my industry?+
On the strategy call we walk through the exact playbook we'd run in your vertical — the keyword taxonomy, schema types, compliance constraints, and channel mix tuned to your buyer journey — and the industry benchmarks (cost-per-lead, conversion rates, search behavior) we build against. Ask for the vertical-specific plan when we talk; we'd rather show you the work than make claims we can't yet back.
Can you serve multi-location and franchise businesses?+
Yes — Foundgrove offers multi-location and franchise SEO. We build location pages only where each page earns it, manage a Google Business Profile for each real location, and run brand-vs-local search strategies for franchisees. The model is built for home services and healthcare groups running several locations.
How is healthcare and legal SEO different from other industries?+
Healthcare and legal are YMYL (Your Money or Your Life) verticals where Google demands extra E-E-A-T proof — credentialed authors, third-party citations, and accuracy reviewed by licensed professionals. Legal also adds state bar advertising rules (no guarantees, mandatory disclaimers); healthcare adds HIPAA constraints on analytics, retargeting, and case studies. Ads and landing pages in both need review against those rules before launch; your counsel or compliance lead signs off.