US digital marketing agency for service businesses
Summary
Foundgrove is a US digital marketing agency for service businesses. We combine SEO and AI-search optimization (GEO/AEO), paid ads, and conversion-focused websites into one lead engine that gets HVAC, dental, legal, and home-service companies found on Google, ChatGPT, and Perplexity — then turns that visibility into booked calls. Pricing is transparent and month-to-month, with no lock-in.
Last updated: July 2026
Start with a free 10-minute video teardown of the 3 things costing you leads — personally recorded, no pitch. Transparent pricing from $2,500/mo, month-to-month, cancel anytime. You own every asset we build.
Free, no card required. No lock-in — month-to-month, cancel anytime.
The problem
Too many US service businesses lose a meaningful chunk of their marketing budget to vanity metrics, generalist playbooks, and black-box reporting. The fix is a specialized partner who measures in booked calls — not impressions. That partner should price in the open: SEO from $2,500 a month, month-to-month with no lock-in, and you can book a free site teardown before committing to any of it.
Impressions, clicks, and DA scores that never tie back to your booked-revenue line.
Tactics built for SaaS or e-commerce that ignore how service buyers actually research and choose.
Monthly PDFs nobody reads, account managers who never owned the work, and zero AI search visibility.
Digital marketing services for service businesses
Foundgrove generates leads through three integrated services: SEO (including GEO and AEO for AI search), paid ads on Google and Meta, and conversion-focused website builds on Next.js. We combine keyword research, schema markup, content production, ad management, and CRO into a single revenue engine — so your business shows up in Google, AI Overviews, ChatGPT, and Perplexity, then converts visitors into booked calls.
Rank in Google search, AI Overviews, and ChatGPT.
Starting at $2,500/mo
Learn more →Profitable Google, Meta, and LinkedIn campaigns.
Starting at $3,500/mo
Learn more →Conversion-focused websites that load fast and rank well.
Starting at $8,500 fixed-fee
Learn more →| Dimension | SEO, GEO & AEO | Paid Ads | Website Design |
|---|---|---|---|
| Time to first results | 30-60 days for ranking movement; compounding lead flow over 6+ months | 14-30 days from campaign launch | 8-12 weeks to launch; CRO ongoing |
| Best for | Long-term compounding lead flow + AI citation | Predictable, scalable lead volume on demand | Replacing a slow or low-converting site |
| Starting investment | $2,500/mo retainer | $3,500/mo + $5,000+ ad spend | $8,500 fixed-fee build |
| Primary KPI | Qualified organic leads + AI citations | Cost per booked call | Conversion rate & LCP |
Featured guides
Want the full playbook before you talk to us? Start with our pillar guides — or skim the SEO & AI-search glossary for the terms.
Start here
There is no universal answer — the right first move depends on how fast you need leads and how competitive your market is. Most service businesses sequence the three channels rather than run all at once: turn on demand with paid ads, compound durable lead flow with SEO, and make both convert harder with a better website.
Step 1 — Fastest leads
Google Search and Local Service Ads can produce qualified leads within 14-30 days, so paid is usually the fastest way to prove demand and fund the rest. Explore paid ads management on Google & Meta.
Step 2 — Compounding flow
SEO builds lower-cost, compounding lead flow over 6-12 months and gets you cited in AI search. Start with our SEO & AI-search services for service businesses.
Step 3 — Higher conversion
If your site is slow or unclear, both channels leak leads. A conversion-focused website design turns more of the traffic you already pay for into booked calls.
Not sure where you stand today? Start with our transparent, month-to-month pricing overview, or see real anonymized client results by industry.
How we work
Every engagement follows the same four-step rhythm: audit, strategy, execute, and optimize. You get a dedicated senior strategist, weekly shipping cadence, and live attribution dashboards — never a black-box monthly PDF.
30-minute call where we screen-share your site, ad accounts, and AI search visibility, then send a written growth plan within 48 hours.
We build a 90-day roadmap with target keywords, channels, content cadence, and KPI benchmarks specific to your industry and state.
Our team produces content, deploys schema, runs ads, and ships site changes weekly. You get a dedicated senior strategist.
Monthly reporting, quarterly business reviews, and continuous CRO. We compound results over 6-12 months, not just spend.
Want to see how this process maps to your industry? See real client results across home services, healthcare, B2B, and e-commerce.
Client results
Anonymized client results — organic-click growth measured in each client's own Google Search Console. Names withheld for confidentiality; the figures are real.
Industries we serve
Foundgrove serves service-business industries across all 50 US states, including dental practices, HVAC contractors, plumbers, law firms, medical clinics, home services, B2B SaaS, and financial advisors. We deliberately specialize — we turn down work outside our wheelhouse so every account benefits from operator-level industry knowledge and proven playbooks. Browse all industries or explore by state.
Home Services
Home Services
Home Services
Home Services
Healthcare
Healthcare
Healthcare
B2B
B2B
Healthcare
Legal
Healthcare
Home-service trades live and die by high-intent “near me” search and the Google map pack. We build vertical-specific playbooks for digital marketing for HVAC contractors, marketing for plumbing companies, and roofing marketing that books jobs — plus electrical and landscaping — so every service call and booked job is tracked.
For service-area businesses, visibility comes from the local map pack and an optimized Google Business Profile — not just organic rankings. We handle Google Business Profile optimization, citation cleanup, and location-specific pages. Browse our location and state landing pages to see how we approach individual markets.
Timeline
A typical engagement sees early SEO ranking movement within 30-60 days and meaningful traffic gains by month 3. Paid ad campaigns can produce qualified leads within 14-30 days of launch. New websites launch in 8-12 weeks. SEO compounds — the work funded in month one continues to drive revenue 6-12 months later.
Days 1-30
Audit complete, strategy approved, content and ad campaigns in production.
Days 31-60
First content published, ads launched, early ranking movement and first paid leads.
Days 61-90
Compounding traffic gains, paid ads optimized to target CPL, first booked-call wins targeted.
Months 4-6
Compounding qualified-lead growth, AI citations appearing in ChatGPT and Perplexity, full attribution.
Pricing
Retainers start at $2,500/mo for SEO and scale based on competition and content volume. Paid ads start at $3,500/month plus media spend. Website builds start at $8,500 fixed-fee. No setup fees, transparent pricing. Month-to-month — cancel anytime. No minimum, no lock-in.
Why Foundgrove
Generalist agencies build playbooks for SaaS or e-commerce that ignore how US service-business buyers actually research and choose. Foundgrove focuses only on US service businesses, only on retainers we can defend with attribution, and only when we believe we can move the revenue line in 90 days. Here are the top five reasons service businesses pick us.
Deep operator knowledge of service-business marketing — we turn down work outside our wheelhouse.
Every account is led by a senior strategist — no junior account managers, no offshore content mills, no PDFs in lieu of progress.
We optimize for Google AI Overviews, ChatGPT, Perplexity, and Gemini from day one — not as a paid add-on.
Live Looker Studio dashboards tying leads to booked calls and closed revenue.
Published pricing, no setup fees, month-to-month — cancel anytime, no minimum, no lock-in. See our pricing page for full numbers.
Who we are
Foundgrove is a US-based agency for service businesses. We work only with US service businesses, only on retainers we can defend with attribution, and only when we believe we can move the revenue line in 90 days. You own every asset we build.
Every account is staffed by senior strategists — no junior account managers, no offshore content mills, no PDFs in lieu of progress.
Frequently asked
We combine traditional SEO, Generative Engine Optimization (GEO), Answer Engine Optimization (AEO), paid ads, and conversion-focused websites into one revenue engine. Our team produces optimized content, deploys schema markup, runs profitable ad campaigns, and continuously improves landing pages so US service businesses show up in Google, AI Overviews, ChatGPT, and Perplexity — and turn that visibility into booked calls.
Foundgrove serves service-business industries across all 50 US states, including dental practices, HVAC contractors, plumbers, law firms, medical clinics, home services, B2B SaaS, financial advisors, and more. We deliberately specialize in service businesses — we turn down work outside our wheelhouse so every account benefits from operator-level industry knowledge.
SEO typically shows early ranking movement within 30-60 days and meaningful traffic gains by month 3. Paid ad campaigns can produce qualified leads within 14-30 days of launch. SEO compounds — work funded in month one drives revenue 6-12 months later. We share a 90-day milestone plan up front so you know exactly what to expect.
Retainers start at $2,500/month for SEO, $3,500/month plus ad spend for paid ads, and $8,500 for a website build. Pricing scales based on competition, content volume, and channel mix. There are no setup fees, and engagements are month-to-month — cancel anytime, no minimum, no lock-in. Pricing is published on our pricing page — no sales calls required to see numbers.
Generalist agencies build playbooks for SaaS or e-commerce that ignore how service-business buyers actually research and choose. Foundgrove focuses only on US service businesses, only on retainers we can defend with attribution, and only when we can move the revenue line in 90 days. Every account is staffed by senior strategists — no junior account managers and no offshore content mills.
Yes. Foundgrove serves clients in all 50 US states. We have dedicated state landing pages and local SEO playbooks for major markets including Texas, California, Florida, New York, and Pennsylvania. For service-area businesses, we handle Google Business Profile optimization, citation cleanup, and location-specific content.
It depends on your market, competition, and goals — but here is what our work actually costs, so you can budget without a sales call. SEO (including GEO and AEO) starts at $2,500/month, paid ads management is $3,500/month plus your media spend, and a conversion-focused website is an $8,500 fixed-fee build. Every engagement is month-to-month with no minimum and no lock-in, so you can start lean and scale spend as results compound. Full pricing is published on our pricing page.
There is no single best channel — the right mix depends on how fast you need leads and how competitive your market is. Paid ads on Google Search and Local Service Ads turn on demand and can produce qualified leads within 14-30 days, so they are often the fastest start. SEO — including GEO and AEO for AI search — compounds more slowly but builds durable, lower-cost lead flow over 6-12 months. A conversion-focused website makes both channels convert better. Most service businesses do best sequencing paid first for immediate volume, then layering SEO for compounding returns.
We measure success in booked calls and closed revenue, not impressions or clicks. Every engagement sets up conversion tracking and attribution so you can see which channel produced each lead and what it cost — down to cost per booked call. You get live dashboards instead of a monthly PDF, plus a monthly reporting call with the strategist who runs your account. Vanity metrics like rankings and traffic matter only as leading indicators of that revenue line.
A senior strategist personally records your teardown. No pitch — walk away with a plan either way.
Free, no card required. No lock-in — month-to-month, cancel anytime.