- Challenge
- Competing in a crowded managed-IT market where established players dominated the search results for commercial-intent keywords, the firm struggled to be found for the services it most wanted to sell.
- Approach
- A focused SEO program targeting the firm’s core service categories, supported by ongoing content and technical optimization with steady weekly output.
- Result
- +75% organic clicks
Real client result — anonymized for confidentiality. Figures are organic clicks measured in the client's own Google Search Console. We describe the client by sector, never by name.
Paver & Hardscaping SEO case study: +64% organic clicks
How Foundgrove grew organic search demand for a regional paver installation & hardscaping contractor — a real, anonymized result.
+64%
Organic clicks since signup
169
Clicks · recent window
All figures are organic clicks from the client's own Google Search Console. Client anonymized for confidentiality.
Challenge
Like most local contractors, the business was nearly invisible in organic search for high-intent “near me” queries and leaned heavily on word-of-mouth and paid leads. It needed consistent organic visibility for its service-area pages.
Approach
A structured SEO plan focused on service and location pages, technical clean-up, and steady content production — executed methodically week over week against the client’s own Google Search Console baseline.
Result
+64% organic clicks
Background
Who is this business?
A regional paver installation & hardscaping contractor in the home services · construction sector engaged Foundgrove for seo & content in November 2025. The client is anonymized here for confidentiality; every figure below is drawn from their own Google Search Console.
This is a real, anonymized engagement with a regional paver installation and hardscaping contractor — a home-services business that, like most local contractors, relied on word-of-mouth and paid leads because it was effectively invisible in organic search.
The challenge
What was the challenge?
Like most local contractors, the business was nearly invisible in organic search for high-intent “near me” queries and leaned heavily on word-of-mouth and paid leads. It needed consistent organic visibility for its service-area pages.
The engagement opened in November 2025 with a structured SEO plan built around the pages that actually convert for a service-area business: individual service and location pages, technical clean-up, and a steady cadence of content production. Work was sequenced and executed against a fixed Google Search Console baseline so every gain was measured, not estimated.
The approach
How did Foundgrove approach it?
A structured SEO plan focused on service and location pages, technical clean-up, and steady content production — executed methodically week over week against the client’s own Google Search Console baseline.
Execution was the differentiator. The account moved through 34 of 37 planned optimization tasks — one of the most fully-executed plans in the portfolio — with 17 content and optimization tasks shipped in a single recent week.
Delivery
34 of 37 planned optimization tasks completed — one of the most fully-executed plans in the portfolio — including 17 content and optimization tasks in a single recent week.
The result
What was the result?
The result was a 64% increase in organic clicks since signup, backed by real search demand: 169 organic clicks in the most recent measured window. That volume matters — this is durable growth on a real base, not a large percentage inflated off a handful of clicks.
Consistent execution across 34 of 37 planned SEO tasks translated into a 64% lift in organic clicks — durable growth built on real search demand, not a figure inflated off a tiny base.
Methodology
How is this measured?
Every figure on this page is an organic-click count from the client's own Google Search Console — not a number we generate. Here is exactly what the metrics mean:
- Organic clicks — clicks to the client's site from Google's organic results, as reported in Google Search Console.
- Since signup — the current window compared against the baseline captured when the engagement began (November 2025).
- Anonymized — real results, but the client is described by sector, not named, so nothing here is independently attributable to a specific business.
- Delivery counts — task and plan-completion figures describe work Foundgrove shipped, not client outcomes.
Next steps
How would this apply to my business?
Every engagement is different, but the same playbook — service and location pages, technical clean-up, and steady content — is what drove this result. Start with our SEO for landscaping & hardscaping businesses page, browse all the industries we serve, compare more results in the full case-study library, or see the SEO service overview with pricing and process details.
More case studies
Other client results
Two more real, anonymized results. Each links to the full breakdown.
- Challenge
- A specialized product company needed to reach dental professionals through organic search in a niche, technical vertical — an audience that is hard to reach and expensive to buy.
- Approach
- A content-heavy SEO approach with exceptionally high task throughput, sustained over one of the longer-running engagements in the portfolio.
- Result
- +93% organic clicks
Want a result like this for your business?
Free 10-minute video teardown within 2 business days, plus an optional full written audit — built around the same service pages, technical clean-up, and steady content that drove this result.
By the Foundgrove team · Updated July 2026