Foundgrove is a month-to-month SEO agency for US service businesses, founded in 2024 by Hyder Shah. We combine SEO, GEO, and AEO for AI search, paid ads, and conversion-focused websites into one lead-generation program — with senior-only strategists, transparent pricing from $2,500/mo, and no lock-in contracts.
About Foundgrove
About Foundgrove: a month-to-month SEO agency for service businesses
Founded in 2024 by Hyder Shah. A senior strategist on every account. Transparent pricing from $2,500/mo.
Free, no card required. Month-to-month — cancel anytime. No minimum, no lock-in.
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Why Foundgrove exists
Foundgrove was founded in 2024 to solve a specific problem: service businesses spending thousands on agencies that deliver reports instead of leads — a sharp senior pitch, junior execution, and vanity dashboards built from rankings and impressions instead of revenue.
Service businesses are the backbone of the US economy — they hire, they grow, they support families — and the agency landscape has been built around SaaS and e-commerce instead. Foundgrove is built to be the marketing partner the service economy actually needs: a senior strategist on every account, transparent pricing, revenue-tied reporting, and the discipline to stop spending on any channel that hasn't produced qualified leads in 90 days.
Want this on your account? Get my free audit and we'll send a written growth plan within 48 hours.
Founded by Hyder Shah, Founder & CEO
Our approach
What does Foundgrove do differently?
Foundgrove is built around three operating commitments most agencies won't make: a senior strategist on every account, a single integrated program for SEO + AI search + paid + web (not four siloed teams), and reporting that starts from CRM revenue instead of channel impressions. We work exclusively with US service businesses, we intentionally take on only a handful of accounts at a time so senior attention stays high, and we publish our starting price ($2,500/mo) so there are no surprises on the call.
- One team, one strategySEO, GEO/AEO, paid, and web report into the same lead so channels reinforce each other instead of competing for credit.
- Revenue-tied reportingReports start in your CRM with closed-won pipeline and trace back to the channel, campaign, and content that produced it.
- Senior-only executionThe strategist who pitched the work runs the work. No junior AMs, no offshore content mills, no "graduating" to senior support.
- 90-day kill switchIf a channel hasn't produced qualified leads in 90 days we stop spending — even if that means cutting our own scope.
See our full services, read about how we approach GEO vs AEO vs SEO, compare pricing tiers, or read how we source data and handle corrections in our editorial & data policy.
Services
What services does our SEO agency offer?
Foundgrove runs search, AI search, paid, and web as one program instead of four siloed teams. The core SEO work spans keyword research, on-page SEO, technical SEO, local SEO, link building, and content production — extended with GEO (Generative Engine Optimization) and AEO (Answer Engine Optimization) for AI search, plus paid ads on Google and Meta and conversion-focused website design.
- Search & AI searchDig into our full SEO services, GEO for AI Overviews, and our AI SEO (AEO) program.
- Vertical playbooksEvery program is tuned to a service vertical — for example, SEO for dental practices — with paid ads and conversion-focused web rounding out the mix.
AI search
How Foundgrove approaches AI search — GEO & AEO
Buyers increasingly start in AI answers, not just the ten blue links. We optimize for Google AI Overviews, ChatGPT, Perplexity, and Gemini alongside classic rankings — treating GEO (Generative Engine Optimization) and AEO (Answer Engine Optimization) as part of the same SEO program, not a separate line item. That means structured data, self-contained answer passages, and thorough entity coverage so your brand is eligible to be surfaced and cited.
New to the distinction? Start with GEO vs AEO vs SEO, explained.
No lock-in
Why a month-to-month, no-contract SEO agency?
Long agency contracts exist to protect the agency, not the client. Foundgrove runs on a single, simple commitment: Month-to-month — cancel anytime. No minimum, no lock-in. No setup fees, no 12-month lock-in, and you own every asset we build — content, landing pages, tracking, and creative. We would rather earn the next month with results than hold you to a contract, which is exactly why our pricing is public.
See transparent monthly pricing — every number is published before any call.
Buyer's guide
How to choose an SEO agency: what to look for
Before you sign with any SEO agency, pressure-test five things: who actually executes the work (a senior strategist or a junior account manager), whether pricing is published or hidden behind a sales call, whether reporting ties back to revenue or stops at rankings, whether you keep ownership of the assets, and whether the contract locks you in. Ask for real, verifiable results in your vertical — not logos and awards.
Judge us by the same bar: real anonymized client results drawn from Google Search Console, or book a free growth audit and see the thinking before you commit.
How it works
How Foundgrove works — our process
Every engagement follows the same four-step path, from the first audit to compounding optimization.
- Step 01
Audit
We start with a free audit of your site, ad accounts, and AI-search visibility, then send a written growth plan within 48 hours — no card required.
- Step 02
Strategy
We build a 90-day roadmap: target keywords, channel mix, content cadence, and KPI benchmarks specific to your industry and state.
- Step 03
Execute
We produce content, implement schema, run campaigns, and ship site changes weekly — led by the senior strategist who pitched the work.
- Step 04
Optimize
We report from your CRM, review results monthly, and compound what works over 6–12 months — cutting any channel that isn't producing qualified leads.
Location
Where is Foundgrove based?
Foundgrove is a remote, US-based agency. We work with clients virtually across all 50 states — there's no walk-in office. The fastest way to reach us is by email.
Coverage
What industries and locations does Foundgrove serve?
Foundgrove serves US service-business verticals — including dentists, law firms, home-services operators, medical practices, and B2B service providers — across all 50 US states. We don't take work outside the US and we don't serve e-commerce or consumer-product brands; the playbook is different and we'd rather refer you out than do a mediocre job.
Reporting
How does Foundgrove measure success?
Foundgrove measures success in qualified leads, booked calls, and closed-won pipeline — not impressions, rankings, or click-through rate. Every account ships a monthly report that starts in the client's CRM with revenue and traces back through the channel, campaign, and content that produced it.
Want this kind of reporting on your account? Get my free audit.
Values
How we work, what we believe.
Revenue, not reports
We track to qualified leads and booked calls — not impressions, not rankings, not vanity dashboards. If a tactic doesn't move pipeline within 90 days, we kill it and try something else.
Operator-grade thinking
The senior strategist on your account has owned a P&L or run growth in-house. We know what 'good' looks like in your industry because we've lived in it on the client side.
Honest defaults
We say no more than most agencies say yes. We won't take work we can't win, won't oversell tactics that don't fit, and won't lock you into 12-month contracts to hide weak results.
Search and AI, in lockstep
Google still drives most leads, but ChatGPT, Perplexity, and AI Overviews are the next decade. We optimize for both at once — SEO, GEO, and AEO as a single program, not three.
Contact
How can I get in touch with Foundgrove?
The fastest path is to get a free audit — we send a written growth plan within 48 hours, no card required. You can also email us at hello@foundgrove.com, or visit our contact page. We respond to inbound inquiries within one US business day.
FAQ
Frequently asked questions about our SEO agency
Is Foundgrove a no-contract SEO agency?
Yes — every Foundgrove engagement follows one policy: Month-to-month — cancel anytime. No minimum, no lock-in. There is no setup fee and no 12-month contract. We aim to keep clients by moving pipeline, not by locking them in, so you can start lean and scale spend as results compound.
What does an SEO agency actually do?
An SEO agency helps a business earn visibility in search so it generates leads. Foundgrove's work spans keyword research, on-page SEO, technical SEO, local SEO, link building, and content production — plus GEO and AEO for AI search. We tie all of it to booked calls and revenue rather than rankings alone.
How do I choose an SEO agency?
Look for senior strategists who run the work themselves, transparent published pricing, revenue-based reporting, and clear ownership of every asset. Ask whether the contract locks you in, who actually executes the work, and how success is measured. Foundgrove is built around those answers: senior-only staffing, month-to-month terms, and CRM-based attribution.
Does Foundgrove optimize for AI search (GEO and AEO)?
Yes. We optimize for AI search surfaces — Google AI Overviews, ChatGPT, Perplexity, and Gemini — alongside traditional Google rankings. Generative Engine Optimization (GEO) and Answer Engine Optimization (AEO) run inside the same program as SEO, using structured data, citable answer passages, and entity coverage so your brand is eligible to be surfaced and cited.
How much does Foundgrove's SEO cost?
SEO retainers start at $2,500/mo, with final pricing based on your market, competition, and content volume. There are no setup fees, and every engagement is month-to-month with no minimum and no lock-in. Full published pricing for SEO, paid ads, and websites is on our pricing page — no sales call required to see numbers.
What industries and locations does Foundgrove serve?
Foundgrove works exclusively with US service businesses across all 50 states — including dental practices, HVAC and home services, law firms, roofers, medspas, behavioral health and rehab, and B2B SaaS. We're a remote, US-based team, and we don't take e-commerce or consumer-product brands because the playbook is different.
Want to meet the team?
Get my free audit. You'll get a written growth plan in 48 hours and (if you want) a 30-minute call with the senior strategist who would run your account — no junior AMs, no bait-and-switch.
Free, no card required. Month-to-month — cancel anytime. No minimum, no lock-in.
Or book a strategy call directly →
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