- Challenge
- A B2B industrial firm with limited organic presence needed both a stronger site foundation and search visibility — the site itself was holding back discoverability.
- Approach
- A combined website build and SEO program — a rebuilt foundation plus focused search optimization — with very high engagement week over week.
- Result
- +65% organic clicks
Real client result — anonymized for confidentiality. Figures are organic clicks measured in the client's own Google Search Console. We describe the client by sector, never by name.
Fragrance & Scent SEO case study: 3.3× organic clicks
How Foundgrove grew organic search demand for a scent & fragrance products company — a real, anonymized result.
Honest framing: Early-stage growth off a smaller starting base — best read as rapid early traction, not a mature traffic figure.
+229%
Organic clicks since signup
49
Clicks · recent window
All figures are organic clicks from the client's own Google Search Console. Client anonymized for confidentiality.
Challenge
Building organic discoverability for a consumer brand competing against large e-commerce incumbents that dominate product and category search.
Approach
A sustained SEO and content program targeting product and category discovery queries.
Result
3.3× organic clicks
Background
Who is this business?
A scent & fragrance products company in the consumer · e-commerce sector engaged Foundgrove for seo & content in October 2025. The client is anonymized here for confidentiality; every figure below is drawn from their own Google Search Console.
This is a real, anonymized engagement with a scent and fragrance products company in the consumer / e-commerce sector, working to build organic discoverability against large e-commerce incumbents that own product and category search.
The challenge
What was the challenge?
Building organic discoverability for a consumer brand competing against large e-commerce incumbents that dominate product and category search.
The program, running since October 2025, sustained an SEO and content push (18 tasks completed in a recent week) targeting product and category discovery queries.
The approach
How did Foundgrove approach it?
A sustained SEO and content program targeting product and category discovery queries.
Organic clicks grew 229% since signup, reaching 49 clicks in the recent measured window. Because this is early-stage growth off a smaller starting base, we frame it honestly as rapid early traction — real, encouraging momentum in the first months, not a mature traffic figure. Overstating it would misrepresent where the brand is in its curve.
Delivery
18 tasks completed in a recent week.
The result
What was the result?
A sustained SEO and content program targeting product and category discovery queries.
Rapid early-stage traction: organic clicks more than tripled within months of launch — honestly framed as early momentum rather than mature scale.
Honest framing: Early-stage growth off a smaller starting base — best read as rapid early traction, not a mature traffic figure.
Methodology
How is this measured?
Every figure on this page is an organic-click count from the client's own Google Search Console — not a number we generate. Here is exactly what the metrics mean:
- Organic clicks — clicks to the client's site from Google's organic results, as reported in Google Search Console.
- Since signup — the current window compared against the baseline captured when the engagement began (October 2025).
- Anonymized — real results, but the client is described by sector, not named, so nothing here is independently attributable to a specific business.
- Delivery counts — task and plan-completion figures describe work Foundgrove shipped, not client outcomes.
Next steps
How would this apply to my business?
Every engagement is different, but the same playbook — service and location pages, technical clean-up, and steady content — is what drove this result. Start with our SEO for the industries we serve page, browse all the industries we serve, compare more results in the full case-study library, or see the SEO service overview with pricing and process details.
More case studies
Other client results
Two more real, anonymized results. Each links to the full breakdown.
- Challenge
- Standing out in the competitive local aesthetics market, where high-intent patients search for specific treatments and the practices that rank capture the booking.
- Approach
- A local-SEO and content program targeting treatment- and location-specific queries.
- Result
- +85% organic clicks
Want a result like this for your business?
Free 10-minute video teardown within 2 business days, plus an optional full written audit — built around the same service pages, technical clean-up, and steady content that drove this result.
By the Foundgrove team · Updated July 2026