B2B SEO Agency Built for Pipeline, Not Traffic

What our B2B SEO services include

Our B2B SEO services run in four stages. We start with a technical and competitive SEO audit to find what is capping visibility, build a commercial-intent keyword and content strategy mapped to your buying committee, produce and optimize the bottom-of-funnel pages, then tie rankings back to pipeline in your CRM so we double down on the terms that source revenue.

• Audit — technical health, competitor gap, and current AI-search visibility
• Strategy — commercial-intent keyword map and topic-cluster architecture
• Build — comparison, alternative, integration, and use-case pages plus schema
• Measure — CRM pipeline attribution (HubSpot, Salesforce, Pipedrive)

the full B2B SEO strategy playbook

SaaS SEO: product-led pages, integrations and comparisons

SaaS SEO is product-led: we write each page from what the product does. SaaS buyers self-educate and often self-serve, so the program leans on category-defining pillars, feature and use-case pages, competitor comparison and alternative pages, integration pages, and free-trial or demo intent. We structure it as a topic cluster that builds category authority and feeds the head term, and we make each page extractable so AI engines can quote it during a buyer's research.

B2B SEO for SaaS startups·enterprise B2B software SEO

B2B SEO for manufacturers & industrial firms

Industrial and manufacturing buyers are spec- and RFQ-driven: they research materials, tolerances, certifications, and capabilities before requesting a quote. So the content targets part-, application-, and capability-level queries and routes qualified researchers to an RFQ, not a blog subscribe box. It is a different keyword map from SaaS, which is why we scope the vertical separately.

SEO for manufacturers

B2B keyword strategy mapped to pipeline, not traffic

A B2B keyword strategy starts from the deal, not the search volume. B2C search often ends in an impulse purchase; B2B search feeds a long, multi-touch evaluation run by a buying committee — a champion, an economic buyer, and technical or security reviewers who each search differently. Because one closed deal can carry a large ACV, the valuable keywords are lower-volume but far higher-intent: category comparisons, alternatives, integrations, and use cases. We map each keyword to one page, one buying stage and the CRM report that will show whether it sourced pipeline. Illustrative example, not client data — the path one keyword is judged on:

• A buyer searches a comparison term in your category and lands on your comparison page
• They book a demo from that page; the CRM records organic search as the source and the page as the landing page
• The opportunity moves through your sales stages and closes as won
• The CRM report credits that keyword and page with sourced pipeline, so similar terms move up the content plan

Content that wins demos: bottom of funnel first

Content that wins demos is built bottom of funnel first: the pages a buyer reads when they are already comparing vendors come before top-of-funnel blog posts. We plan it as a four-part page set, sized to your category, competitors and integrations:

• Alternatives pages — one per competitor buyers are leaving, with who should switch and who should stay
• Comparison pages — your product against a named competitor, with a plain feature and pricing table
• Integration pages — one per integration buyers search for: what syncs, how setup works, and who it suits
• Use-case pages — one per team or job the product serves, with the workflow it replaces

B2B SaaS SEO for AI search and LLM citations

B2B SaaS SEO now has to earn citations in AI answers as well as rankings. G2's 2025 Buyer Behavior Report says buyers are "letting AI do the early legwork instead of traditional search, vendor websites, and analyst reports" (G2 Buyer Behavior Report). On Google, the entry ticket is ordinary SEO: to be shown as a supporting link in AI Overviews or AI Mode, "a page must be indexed and eligible to be shown in Google Search with a snippet" (Google Search Central). We then structure your comparison, category and integration pages, entities and schema so ChatGPT, Perplexity and Google AI Overviews can quote them (how GEO works; what answer engine optimization is).

our GEO (generative engine optimization) service·AEO services for AI answers

Technical SEO for SaaS sites, docs and app subdomains

Technical SEO for a SaaS company covers three properties that often run on different stacks: the marketing site, the docs or help center, and the logged-in app. We check that marketing and docs pages are crawlable, indexable and listed in a sitemap, that login and in-app screens stay out of the index, that each page has one canonical URL across subdomains, and that JavaScript-rendered pages show their content to crawlers. We fix these at the code level, as on every technical engagement; the full scope is on our technical SEO service page.

B2B internet marketing: SEO plus LinkedIn and paid search

B2B internet marketing works best when SEO and paid media share one keyword map and one CRM report. Paid search can test the commercial terms SEO is still building toward, and LinkedIn lets you "target your ideal customer based on traits like their job title, company name or industry" (LinkedIn ad targeting), which suits a buying committee that has not searched yet. Foundgrove runs LinkedIn and Google campaigns through a separate paid ads service, from $3,500/mo plus ad spend; we scope whether you need it on the strategy call.

how LinkedIn organic and paid work together

Choosing a SaaS SEO company or consultant

A SaaS SEO consultant usually suits a team that already has writers and developers and needs strategy and review; a SaaS SEO company suits a team that needs the strategy, the pages and the technical fixes delivered. Foundgrove works as the second kind. Whichever you hire, ask the questions below, and add Google's own: "What kind of results do you expect to see, and in what timeframe?" Google also warns that "No one can guarantee a #1 ranking on Google" (Google Search Central: Do you need an SEO?).

• Do you optimize for pipeline and demos, or just traffic and rankings?
• How do you tie organic results back to revenue in our CRM?
• What is your plan for AI search — ChatGPT, Perplexity, AI Overviews?
• Do you understand our category's buying committee and sales cycle?
• What are the contract terms — is there a lock-in or minimum?

Mistakes to avoid when choosing a B2B SEO agency

• Chasing high-volume top-of-funnel keywords that never convert to pipeline
• Publishing volume without a topic-cluster or category-authority plan
• Ignoring AI-search citation, where some B2B shortlists now form
• No CRM attribution, so nobody can tell which keywords source revenue
• Locking into a long minimum before the agency has earned the renewal

Pricing and month-to-month terms

Foundgrove's B2B SEO retainers start at $2,500/mo and scale with category competitiveness and content volume — month-to-month, no minimum, no lock-in, and no setup fee.

• B2B SEO retainer — from $2,500/mo, month-to-month
• LinkedIn and paid search management — from $3,500/mo plus ad spend
• Website design or rebuild — $8,500–$25,000, one-time
• Free 10-minute video teardown of your site — no card or call required

full pricing and terms·what SEO actually costs