Blog · Web Design
Web Design — 9 articles for US service businesses
Conversion-optimized website design and development for service businesses — Next.js, Core Web Vitals, hero formulas, mobile-first patterns, and the technical SEO that ranks Next.js sites above WordPress competitors in 2026.
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Sorted newest first. 9 total Web Design articles in the Foundgrove blog.
- Web Design
Should You Embed Calendly on Every Page or Just /book?
Inline Calendly reduces friction for ready-to-book visitors — but it adds load time that can tank Core Web Vitals. Here's the page-by-page placement rule: popup elsewhere, inline only on /book.
By The Foundgrove teamJun 22, 20269 min readRead the web design playbook → - Web Design
Core Web Vitals on Next.js: How to Hit Perfect Scores
Next.js can hit 100/100 on Lighthouse, but not by accident. The specific knobs: next/image, next/font, RSC, third-party deferral, bundle audits.
By The Foundgrove teamJun 16, 202611 min readRead the web design playbook → - Web Design
Static Generation vs SSR: Which for a Marketing Site?
SSG, SSR, ISR, edge — Next.js gives you four rendering strategies. For 95% of marketing pages, the answer is SSG. Here is the decision tree.
By The Foundgrove teamJun 12, 202610 min readRead the web design playbook → - Web Design
Hero Section Formulas That Convert Service-Business Buyers
The hero carries most of a homepage's conversion weight. Here are 10 headline formulas, a 5-tier CTA copy ranking, and the founder-face rule for service-business heroes.
By The Foundgrove teamJun 10, 202611 min readRead the web design playbook → - Web Design
How Long Should a Service Business Homepage Be?
Short vs long is the wrong debate. Structure beats length. Here's the 7-section sequence the highest-converting service-business homepages share —.
By The Foundgrove teamJun 1, 202610 min readRead the web design playbook → - Web Design
Next.js vs WordPress for Marketing Sites in 2026
WordPress runs 43% of the web, but service businesses are leaving for Next.js. Speed, security, dev velocity — the honest head-to-head.
By The Foundgrove teamJun 1, 202612 min readRead the web design playbook → - Web Design
Why Marketing Sites Are Migrating From WordPress to Next.js
Plugin sprawl, Core Web Vitals failures, and security fatigue are pushing marketing teams off WordPress. The 2026 Next.js migration playbook.
By The Foundgrove teamMay 19, 202613 min readRead the web design playbook → - Web Design
Next.js for Marketing Sites: The Complete 2026 Guide
WordPress marketing sites are losing to Next.js on Core Web Vitals, security, and dev velocity. The full 2026 playbook for choosing and shipping.
By The Foundgrove teamMay 13, 202619 min readRead the web design playbook →
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